There are many unique characteristics of mobile marketing. One of which is geo-fencing. If you’re unfamiliar, here’s a list of 4 examples of mobile apps which I believe leverage fantastic geo-fencing. Have you ever been in a certain location and received a triggered notification relevant to that location? You might have experienced a geo-fenced app.
First, let’s make sure we’re on the same page. Geo-fencing is a virtual geographic boundary around an area by means of GPS or RFID technology, enabling software to trigger a notification when a mobile device enters or leaves the area. It’s a unique way to engage people through their mobile phones, and provides context to your marketing campaigns that you just can’t get with other channels. Here are four examples of successful geo-fencing tactics.
1. LetGo, Sell/Buy Merchandise Locally App
LetGo is your friendly, neighborhood, yard sale-ish kind of app. Think of it like Craigslist, only better. Using geo-fencing through GPS, LetGo triggers sales nearby your location, Likewise, the app triggers push notifications for the items you’re interested in. When I first registered my profile information and plugged my approximate address, LetGo shows my neighborhood with a 1KM circular radius. Within my geographical radius, I can find shoes, bikes, clothing and other categories I like. Also, if I move to a new location, LetGo triggers me additional sales of inventory I filtered interest for.
2. VILA, Clothing App
One of my favorite retail clothing brands, VILA has recently updated their whole mobile engagement plan. Last summer, I deleted the app because they didn’t notify me about anything like sales or rewards. They also rarely refreshed the app content, which I found boring. However, this year, I gave the app another shot and installed it again. Now they engage me with notifications. From spring dresses to women’s day 10% off sale, all notifications happened while I was walking nearby their flagship store in Amsterdam.
3. Culture Trip, All-Around Travel App
Regarding geo-location, Culture Trip triggers rich messages when I am in located in a hot spot. When I walked within the geographic range of central Amsterdam, they triggered me this article, 10 monuments you need to visit in Amsterdam. Now that is proximity marketing at its finest!
4. Local Guides, Google Maps App
Lastly, the list wouldn’t be complete if I didn’t include one of my favorite apps of all time, Google Maps – Local guides. The Local Guides app gathers the global community to contribute photos and reviews to essentially map the world. Members gain points, levels and even earn rewards. Whenever I snap a photo in a place that’s underdeveloped or sparsely known, like a park or a shop, Google triggers a message asking if I’d like to contribute it to Maps.
Sometimes the app notifies me when a cool thing is happening nearby. Like this food truck festival rich message below.
Local Guides provides precise geo-fencing, but they incentivize me through amazing travel gamification. Google maps wouldn’t be as enriched with content and information if it weren’t for their crowdsourcing efforts for sustaining a thriving mobile community.