The topic of app installs deserves its own category. It’s an expansive subject considering the growing number of apps constantly being added to the app stores. To alleviate your app anxiety, I’ve curated a list that will help you build a solid user acquisition strategy. (more…)
Despite the cold, rainy day in Palm Springs – it was warmer in Boston when I left for eTail than it was here! – there was some great discussion at the eTail West Mobile Summit regarding how retailers are evolving their customer engagement strategies with mobile tactics. Having the opportunity to host one of the roundtable discussions focused on Proximity Marketing, I picked up some key takeaways on how mobile and proximity technology is impacting retailers. Here’s a quick summary of those discussions. (more…)
Who says building retail apps was easy? Or gaining huge mobile ROI is effortless? In this blog post, we’ll expand on 3 main retail app problems and the main takeaways. (more…)
It’s no surprise that mobile has influenced the change in consumer attitudes, buying/browsing/communication and way of life! Marketers are willing to master mobile, but they’ve had great difficulty in figuring out how to do so. Find out what we believe constitutes good mobile marketing.
2017 will be the year of mobile engagement. But how far have we come? What are the significant trends in mobile technology that will turn our world upside down? Our Mobile Marketing Trends 2017 Report divulges opportunities for mobile success in the coming year.