What You Need to Know About Mobile Analytics

What You Need to Know About Mobile Analytics

Mobile Analytics – It’s no surprise that we’re living in a data-driven world.  Mobile apps have become a central, irreplaceable part of our lives.  Apps literally where we spend the most of our digital time with an astounding 90% figure according to ComScore.

Mobile analytics is something brands can’t neglect. Why? Look at the stats. Google has recently reported that, “1 in every 4 apps is never used.” If you’re in that 25% bracket, spend loads of time and money nor do you know how your app is performing, then get ready for app disaster. (more…)