There are many unique characteristics of mobile marketing. One of which is geo-fencing. If you’re unfamiliar, here’s a list of 4 examples of mobile apps which I believe leverage fantastic geo-fencing. Have you ever been in a certain location and received a triggered notification relevant to that location? You might have experienced a geo-fenced app. (more…)
Retail has already reached the mobile tipping point. But like any technological transition, many businesses are still lagging behind. In order to profit from the mobile revolution, you have to first understand why mobile app users generate more value ($$$) than mobile browser (web) users.
We are proud to announce Trelleborg Printing Solutions has successfully implemented their global omnichannel marketing with MobileBridge. Alessandra Bungaro, Communications Manager at Trelleborg Printing Solutions, tells us the story. (more…)
Our Partner, Alex Sbardella, Consultancy Director at Red Ant, a retail SaaS company based in the UK, has kindly contributed a guest post to our blog. In his post, he breaks down the famous argument- What’s better, Mobile web or mobile apps? Find out which channel prevails and takes all. (more…)
Combating the notion that mobile retail is bound to fail, I’d like to counter argue. We’ve reached a MAJOR turning point for mobile retail and I’ll tell you exactly why. Mobile earned 44% of retailers’ online traffic, totaling 31% of sales in 2016 according to a mobile market research firm, App Annie. And there’s plenty more to mention. So to inspire my fellow retailers out there, here are some awesome things that are happening right now in mobile retail. (more…)