Ah…It’s that time of year. Sun is out. Vacation season is here. While we’re browsing online for weekend getaways by car or flights across the ocean, vacation planning takes a lot of work, research, and preparation. Travel apps are increasingly becoming a source of vacation planning while we’re on the go. At best, a travel app inspires us for these ‘excited-to-go’ mobile moments. Or at worse, they can bore us to death and then we don’t open the app again. Uninstall. Delete. Ouch. That’s the worst thing that could happen to a travel brand, just as bad as that poor review we might write on the app store… (more…)
Couponing for Quick Service Restaurant (QSR) isn’t anything new, but mobile couponing is still quite uncharted and unconventional. With so many consumers who expect convenience and deals right on the spot, the competition in fast food is absolutely insane. How does a QSR brand stand out from the crowded marketplace while still maintaining and ideally, growing market share? Look no further. If you’re concerned that adopting new technologies will sabotage traditional couponing methods, we’d like to explain the contrary. It’s not about substituting old couponing methods, but rather augmenting new mobile-first methods that’ll fulfill great omnichannel experiences. And with great omnichannel experiences, customers will stray away from your competitors for something seamless, more meaningful and more economically advantageous. Afterall, who doesn’t like an awesome deal on fast-food triggered straight to their phone?
The MobileBridge team returned from Future Stores London energised and excited for the next generation retailers. As a Gold Sponsor, the team was able to speak with leaders from some of the most innovative retail companies in the UK, and came back with some great insights.
Mobile Commerce is exploding exponentially as you read this. Every segment in retail had a double-digit year-over-year growth in sales from mobile. And the leading 25% of mobile retailers saw 50% of their sales from mobile (Criteo). Hence, a mobile commerce strategy is more important than ever in order to stay competitive in today’s market. (more…)
It’s an exciting time to be a part of the MobileBridge team. And that team is expanding! We are happy to share the MobileBridge team is growing internationally. We are thrilled to welcome the newcomers to the family! And we look forward to a great year of milestones across the globe. (more…)