Mobile, the most disruptive tool of the 21st century, is revolutionizing the customer experience both offline and online. And you can’t talk about mobile without talking about push messages. They’ve served a multitude of purposes like alerting customers to an offer, clicking a link to a website, informing news, pick-up notifications, or reminders of a pending item in a mobile basket. These are all good reasons to use push messages; however, with the mere swipe of a finger, users can ignore your push messages faster than they unsubscribe from your email list.
Effective push messages are particularly critical in industries like retail and quick-service restaurants, where the need for engaging with a customer or potential customer at the right moment can make the difference between a sale or not. Many misuse push messaging and end up clumsily spamming users at random times. The ability to integrate push messages into an overall omnichannel customer experience strategy is key. For example, Burger King executed an integrated customer experience strategy to increase sales in the Russian market and capture the highly competitive customer base. Below are three types of push message that they utilized in their omnichannel strategy to engage, delight, and ultimately convert customers.
Ah…It’s that time of year. Sun is out. Vacation season is here. While we’re browsing online for weekend getaways by car or flights across the ocean, vacation planning takes a lot of work, research, and preparation. Travel apps are increasingly becoming a source of vacation planning while we’re on the go. At best, a travel app inspires us for these ‘excited-to-go’ mobile moments. Or at worse, they can bore us to death and then we don’t open the app again. Uninstall. Delete. Ouch. That’s the worst thing that could happen to a travel brand, just as bad as that poor review we might write on the app store… (more…)
Couponing for Quick Service Restaurant (QSR) isn’t anything new, but mobile couponing is still quite uncharted and unconventional. With so many consumers who expect convenience and deals right on the spot, the competition in fast food is absolutely insane. How does a QSR brand stand out from the crowded marketplace while still maintaining and ideally, growing market share? Look no further. If you’re concerned that adopting new technologies will sabotage traditional couponing methods, we’d like to explain the contrary. It’s not about substituting old couponing methods, but rather augmenting new mobile-first methods that’ll fulfill great omnichannel experiences. And with great omnichannel experiences, customers will stray away from your competitors for something seamless, more meaningful and more economically advantageous. Afterall, who doesn’t like an awesome deal on fast-food triggered straight to their phone?
CMOs from across industries met at GBI’s CMO Forum at the University of Oxford in London last week to share ideas and discuss challenges on “Brand Purpose – the Impact of Digital Transformation.” As a gold sponsor of the event, we were proud to have our CEO, Eyal Oster, present “The Mobile Mind Shift,” a presentation on how CMOs should bridge the gap between the offline and online worlds with customer experiences that matter.
The MobileBridge team returned from Future Stores London energised and excited for the next generation retailers. As a Gold Sponsor, the team was able to speak with leaders from some of the most innovative retail companies in the UK, and came back with some great insights.