You’re probably well aware that the Marketing Technology landscape has rapidly grown at an unprecedented rate in recent years. With currently over 5000 MarTech vendors to choose from, the solutions are wide ranging from advertising, content, data, social, management, and mobile just to name a few. Despite the growth from 150 vendors in 2011 to 5000 this year, 2017 is proving that marketers need solutions that allow them to excite prospects, differentiate their brand in the crowded marketplace, delight end-users and scale up easily. Here are the key things to consider when looking to purchase your next MarTech solution.
Mobile, the most disruptive tool of the 21st century, is revolutionizing the customer experience both offline and online. And you can’t talk about mobile without talking about push messages. They’ve served a multitude of purposes like alerting customers to an offer, clicking a link to a website, informing news, pick-up notifications, or reminders of a pending item in a mobile basket. These are all good reasons to use push messages; however, with the mere swipe of a finger, users can ignore your push messages faster than they unsubscribe from your email list.
Effective push messages are particularly critical in industries like retail and quick-service restaurants, where the need for engaging with a customer or potential customer at the right moment can make the difference between a sale or not. Many misuse push messaging and end up clumsily spamming users at random times. The ability to integrate push messages into an overall omnichannel customer experience strategy is key. For example, Burger King executed an integrated customer experience strategy to increase sales in the Russian market and capture the highly competitive customer base. Below are three types of push message that they utilized in their omnichannel strategy to engage, delight, and ultimately convert customers.
CMOs from across industries met at GBI’s CMO Forum at the University of Oxford in London last week to share ideas and discuss challenges on “Brand Purpose – the Impact of Digital Transformation.” As a gold sponsor of the event, we were proud to have our CEO, Eyal Oster, present “The Mobile Mind Shift,” a presentation on how CMOs should bridge the gap between the offline and online worlds with customer experiences that matter.
The fight prevails. As technology advances, the modern-day CMO scrambles to makes tough decisions on fulfilling their customers’ needs and wants. With many challenges to overcome in the wake of mobile, CMOs must consider new and unfamiliar solutions to resolve such challenges. We’ve highlighted the top 3 challenges and reveal their unique resolutions. (more…)
In this blog series, I’ll uncover the power of personalized omnichannel experiences. Due to its expansive subject matter, I’ve broken it down into three parts. I already went over part 2, how offering tailored mobile app content is crucial in your omnichannel success. For part 3, I’ll explain how to leveraging mobile data & analytics that supports exceptional omnichannel experiences. If businesses wish to succeed in the mobile revolution, they must manage and measure mobile data with the right metrics and processes. (more…)