Ah…It’s that time of year. Sun is out. Vacation season is here. While we’re browsing online for weekend getaways by car or flights across the ocean, vacation planning takes a lot of work, research, and preparation. Travel apps are increasingly becoming a source of vacation planning while we’re on the go. At best, a travel app inspires us for these ‘excited-to-go’ mobile moments. Or at worse, they can bore us to death and then we don’t open the app again. Uninstall. Delete. Ouch. That’s the worst thing that could happen to a travel brand, just as bad as that poor review we might write on the app store… (more…)
Couponing for Quick Service Restaurant (QSR) isn’t anything new, but mobile couponing is still quite uncharted and unconventional. With so many consumers who expect convenience and deals right on the spot, the competition in fast food is absolutely insane. How does a QSR brand stand out from the crowded marketplace while still maintaining and ideally, growing market share? Look no further. If you’re concerned that adopting new technologies will sabotage traditional couponing methods, we’d like to explain the contrary. It’s not about substituting old couponing methods, but rather augmenting new mobile-first methods that’ll fulfill great omnichannel experiences. And with great omnichannel experiences, customers will stray away from your competitors for something seamless, more meaningful and more economically advantageous. Afterall, who doesn’t like an awesome deal on fast-food triggered straight to their phone?
Mobile Commerce is exploding exponentially as you read this. Every segment in retail had a double-digit year-over-year growth in sales from mobile. And the leading 25% of mobile retailers saw 50% of their sales from mobile (Criteo). Hence, a mobile commerce strategy is more important than ever in order to stay competitive in today’s market. (more…)
The fight prevails. As technology advances, the modern-day CMO scrambles to makes tough decisions on fulfilling their customers’ needs and wants. With many challenges to overcome in the wake of mobile, CMOs must consider new and unfamiliar solutions to resolve such challenges. We’ve highlighted the top 3 challenges and reveal their unique resolutions. (more…)
In this blog series, I’ll uncover the power of personalized omnichannel experiences. Due to its expansive subject matter, I’ve broken it down into three parts. I already went over part 2, how offering tailored mobile app content is crucial in your omnichannel success. For part 3, I’ll explain how to leveraging mobile data & analytics that supports exceptional omnichannel experiences. If businesses wish to succeed in the mobile revolution, they must manage and measure mobile data with the right metrics and processes. (more…)
Mother’s Day is this Sunday. My question is not what you bought your Mom (hopefully something), but how you purchased that gift for this the special occasion. Apparently, only 24% of internet users said they used mobile for last year’s Mother’s Day shopping. However, this year, brands are looking for better solutions with beacons, geo-targeting and geofencing tactics. While these are exciting technologies to embrace, take into consideration these tips on what you need to know with proximity marketing. Then with the right implementation, you’ll provide the most personalized shopping experiences for customers. (more…)