In this blog series, I’ll uncover the power of personalized omnichannel experiences. Due to its expansive subject matter, I’ve broken it down into three parts. In part 1, I’ll explain how connecting your mobile data with your eCommerce or CRM data unlocks a full 360 view of your customers. This connection enables you to better engage your customers with ultra-personalization. (more…)
Did you know that 80% of app users churn [leave] within 90 days? App retention is a real problem for mobile marketers. There’s no one-trick pony to increase app retention. There are countless and creative ways to increase app retention. Check out these three tips below. (more…)
There are many unique characteristics of mobile marketing. One of which is geo-fencing. If you’re unfamiliar, here’s a list of 4 examples of mobile apps which I believe leverage fantastic geo-fencing. Have you ever been in a certain location and received a triggered notification relevant to that location? You might have experienced a geo-fenced app. (more…)
The topic of app installs deserves its own category. It’s an expansive subject considering the growing number of apps constantly being added to the app stores. To alleviate your app anxiety, I’ve curated a list that will help you build a solid user acquisition strategy. (more…)
Retail has already reached the mobile tipping point. But like any technological transition, many businesses are still lagging behind. In order to profit from the mobile revolution, you have to first understand why mobile app users generate more value ($$$) than mobile browser (web) users.
Who says building retail apps was easy? Or gaining huge mobile ROI is effortless? In this blog post, we’ll expand on 3 main retail app problems and the main takeaways. (more…)