Part 3: Leveraging Mobile Data & Analytics for Omnichannel Experiences

Part 3: Leveraging Mobile Data & Analytics for Omnichannel Experiences

In this blog series, I’ll uncover the power of personalized omnichannel experiences. Due to its expansive subject matter, I’ve broken it down into three parts. I already went over part 2, how offering tailored mobile app content is crucial in your omnichannel success.  For part 3, I’ll explain how to leveraging mobile data & analytics that supports exceptional omnichannel experiences.  If businesses wish to succeed in the mobile revolution, they must manage and measure mobile data with the right metrics and processes. (more…)

How Proximity Marketing Makes for a Better Mother’s Day

How Proximity Marketing Makes for a Better Mother’s Day

Mother’s Day is this Sunday. My question is not what you bought your Mom (hopefully something), but how you purchased that gift for this the special occasion. Apparently, only 24% of internet users said they used mobile for last year’s Mother’s Day shopping. However, this year, brands are looking for better solutions with beacons, geo-targeting and geofencing tactics. While these are exciting technologies to embrace, take into consideration these tips on what you need to know with proximity marketing. Then with the right implementation, you’ll provide the most personalized shopping experiences for customers. (more…)

4 Examples of Great Mobile Geo-Fencing

4 Examples of Great Mobile Geo-Fencing

There are many unique characteristics of mobile marketing. One of which is geo-fencing. If you’re unfamiliar, here’s a list of 4 examples of mobile apps which I believe leverage fantastic geo-fencing. Have you ever been in a certain location and received a triggered notification relevant to that location? You might have experienced a geo-fenced app.  (more…)