Mobile, the most disruptive tool of the 21st century, is revolutionizing the customer experience both offline and online. And you can’t talk about mobile without talking about push messages. They’ve served a multitude of purposes like alerting customers to an offer, clicking a link to a website, informing news, pick-up notifications, or reminders of a pending item in a mobile basket. These are all good reasons to use push messages; however, with the mere swipe of a finger, users can ignore your push messages faster than they unsubscribe from your email list.
Effective push messages are particularly critical in industries like retail and quick-service restaurants, where the need for engaging with a customer or potential customer at the right moment can make the difference between a sale or not. Many misuse push messaging and end up clumsily spamming users at random times. The ability to integrate push messages into an overall omnichannel customer experience strategy is key. For example, Burger King executed an integrated customer experience strategy to increase sales in the Russian market and capture the highly competitive customer base. Below are three types of push message that they utilized in their omnichannel strategy to engage, delight, and ultimately convert customers.
Ah…It’s that time of year. Sun is out. Vacation season is here. While we’re browsing online for weekend getaways by car or flights across the ocean, vacation planning takes a lot of work, research, and preparation. Travel apps are increasingly becoming a source of vacation planning while we’re on the go. At best, a travel app inspires us for these ‘excited-to-go’ mobile moments. Or at worse, they can bore us to death and then we don’t open the app again. Uninstall. Delete. Ouch. That’s the worst thing that could happen to a travel brand, just as bad as that poor review we might write on the app store… (more…)
Couponing for Quick Service Restaurant (QSR) isn’t anything new, but mobile couponing is still quite uncharted and unconventional. With so many consumers who expect convenience and deals right on the spot, the competition in fast food is absolutely insane. How does a QSR brand stand out from the crowded marketplace while still maintaining and ideally, growing market share? Look no further. If you’re concerned that adopting new technologies will sabotage traditional couponing methods, we’d like to explain the contrary. It’s not about substituting old couponing methods, but rather augmenting new mobile-first methods that’ll fulfill great omnichannel experiences. And with great omnichannel experiences, customers will stray away from your competitors for something seamless, more meaningful and more economically advantageous. Afterall, who doesn’t like an awesome deal on fast-food triggered straight to their phone?
Mobile Commerce is exploding exponentially as you read this. Every segment in retail had a double-digit year-over-year growth in sales from mobile. And the leading 25% of mobile retailers saw 50% of their sales from mobile (Criteo). Hence, a mobile commerce strategy is more important than ever in order to stay competitive in today’s market. (more…)
The fight prevails. As technology advances, the modern-day CMO scrambles to makes tough decisions on fulfilling their customers’ needs and wants. With many challenges to overcome in the wake of mobile, CMOs must consider new and unfamiliar solutions to resolve such challenges. We’ve highlighted the top 3 challenges and reveal their unique resolutions. (more…)
In this blog series, I’ll uncover the power of personalized omnichannel experiences. Due to its expansive subject matter, I’ve broken it down into three parts. I already went over part 2, how offering tailored mobile app content is crucial in your omnichannel success. For part 3, I’ll explain how to leveraging mobile data & analytics that supports exceptional omnichannel experiences. If businesses wish to succeed in the mobile revolution, they must manage and measure mobile data with the right metrics and processes. (more…)