Combating the notion that mobile retail is bound to fail, I’d like to counter argue. We’ve reached a MAJOR turning point for mobile retail and I’ll tell you exactly why. Mobile earned 44% of retailers’ online traffic, totaling 31% of sales in 2016 according to a mobile market research firm, App Annie. And there’s plenty more to mention. So to inspire my fellow retailers out there, here are some awesome things that are happening right now in mobile retail. (more…)
While retailers are experimenting with new technologies in their mobile marketing campaigns, there is one major thing they’re lacking. And if you don’t have it, it might make or break your campaign. So what is the #1 thing you lack? (more…)
2017 will be the year of mobile engagement. But how far have we come? What are the significant trends in mobile technology that will turn our world upside down? Our Mobile Marketing Trends 2017 Report divulges opportunities for mobile success in the coming year.
Turning mobile web visitors into native app users is no easy feat. Here’s how to set up a viable user acquisition strategy and learn how it adds increased value to your bottom line.
Your app users are changing by the day. Across the world, billions of mobile activities happen in milliseconds. However, are you offering app users something that does more damage than good? Like something that ultimately drives users to abandon, delete or uninstall? Better see the list below. Here are 3 things you should NOT give your app users. (more…)
2016 was an impressive year for mobile. We officially surpassed the mobile tipping point. It’s estimated that they’re over 2.1 billion smartphone users worldwide! Now, the bar is exceptionally high for 2017. One out of every 3 people will own a smartphone or mobile-connected device WORLDWIDE. That’s huge considering that just 10 years ago the first modern-day smartphone, the iPhone came out. (more…)