MobileBridge CEO, Eyal Oster, Presents “The Mobile Mind Shift” at CMO Forum in London

MobileBridge CEO, Eyal Oster, Presents “The Mobile Mind Shift” at CMO Forum in London

CMOs from across industries met at GBI’s CMO Forum at the University of Oxford in London last week to share ideas and discuss challenges on “Brand Purpose – the Impact of Digital Transformation.” As a gold sponsor of the event, we were proud to have our CEO, Eyal Oster, present “The Mobile Mind Shift,” a presentation on how CMOs should bridge the gap between the offline and online worlds with customer experiences that matter.
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Key Takeaways from eTail West Mobile Summit

Key Takeaways from eTail West Mobile Summit

Despite the cold, rainy day in Palm Springs – it was warmer in Boston when I left for eTail than it was here! – there was some great discussion at the eTail West Mobile Summit regarding how retailers are evolving their customer engagement strategies with mobile tactics. Having the opportunity to host one of the roundtable discussions focused on Proximity Marketing, I picked up some key takeaways on how mobile and proximity technology is impacting retailers. Here’s a quick summary of those discussions. (more…)