The MobileBridge team returned from Future Stores London energised and excited for the next generation retailers. As a Gold Sponsor, the team was able to speak with leaders from some of the most innovative retail companies in the UK, and came back with some great insights.
“IT’S NO LONGER ABOUT MOBILE MARKETING. IT’S ABOUT MARKETING IN A MOBILE AGE.” – Mobile Marketing Association
Despite the retail challenges discussed at the event, we found the story of Sephora by Simon Torring inspiring. His presentation perfectly demonstrated both the opportunity and challenges of providing a well-executed, true omnichannel retail strategy.
We partnered with FutureStores because of its’ focus on technology in the retail sector. This year we saw a wide range of topics from inventory and staff management through to augmented and virtual reality. We learned about the struggles that technology and disruption are causing to traditional business models. Likewise, we know that retailers have to adapt at an ever-increasing pace. Today’s customer is demanding and expects a flawless and consistent experience whenever and however they chose to interact with your brand.
Ready for the next step? Download The Retailer’s Playbook on Omnichannel Marketing.