Retail has already reached the mobile tipping point. But like any technological transition, many businesses are still lagging behind. In order to profit from the mobile revolution, you have to first understand why mobile app users generate more value ($$$) than mobile browser (web) users.
Our Partner, Alex Sbardella, Consultancy Director at Red Ant, a retail SaaS company based in the UK, has kindly contributed a guest post to our blog. In his post, he breaks down the famous argument- What’s better, Mobile web or mobile apps? Find out which channel prevails and takes all. (more…)
Your app users are changing by the day. Across the world, billions of mobile activities happen in milliseconds. However, are you offering app users something that does more damage than good? Like something that ultimately drives users to abandon, delete or uninstall? Better see the list below. Here are 3 things you should NOT give your app users. (more…)
“Progress Through Technology” is the company ethos for German-based leading luxury performance auto manufacturer, Audi. As the core belief that drives the development of every vehicle, it is also seen through their innovative marketing approach, including most recently their development of mobile applications to drive customer engagement. As a result, Audi has increased sales, drove higher conversion rates, and gained new customer insight. (more…)
Mobile has changed everything. When I think about life 10 – heck just 5 – years ago, my reliance and addiction to my mobile phone has raised to stalker-obsession levels. But what does “mobile” mean for organizations and how do they adapt to our mobile-device-obsessed culture today?
The beauty of it is – everyone’s adaptation and adoption of “mobile” is a bit different. How we use it, measure it, define success for it – all differs. But therein lies the challenge for organizations to plan and define strategies to not only embrace but also drive real business results through mobile.
That’s why we have kicked off the first annual Mobile Engagement Trends Survey. We want to hear from you on how you address “mobile” for your organization.
Take a few minutes to fill out the brief survey. We’ll show our appreciation by sending you a hot-off-the-presses copy of the final comprehensive report so you can stay ahead of mobile trends in 2017.TAKE SURVEY