Pirelli is the fifth largest tire manufacturer in the world with a presence in 160+ countries. Pirelli generates a whopping (€) 6B+ in revenue annually with 19 manufacturing sites and a network of around 10,000 distributors and resellers. With such a world-renowned brand image, Pirelli needed that impactful brand image translated through their mobile efforts. Therefore, they turned to MobileBridge to help them refine customer data, nurture customers as well as reinforce their brand image through the most important medium today, mobile. (more…)
Retail has already reached the mobile tipping point. But like any technological transition, many businesses are still lagging behind. In order to profit from the mobile revolution, you have to first understand why mobile app users generate more value ($$$) than mobile browser (web) users.
Our Partner, Alex Sbardella, Consultancy Director at Red Ant, a retail SaaS company based in the UK, has kindly contributed a guest post to our blog. In his post, he breaks down the famous argument- What’s better, Mobile web or mobile apps? Find out which channel prevails and takes all. (more…)
Your app users are changing by the day. Across the world, billions of mobile activities happen in milliseconds. However, are you offering app users something that does more damage than good? Like something that ultimately drives users to abandon, delete or uninstall? Better see the list below. Here are 3 things you should NOT give your app users. (more…)
“Progress Through Technology” is the company ethos for German-based leading luxury performance auto manufacturer, Audi. As the core belief that drives the development of every vehicle, it is also seen through their innovative marketing approach, including most recently their development of mobile applications to drive customer engagement. As a result, Audi has increased sales, drove higher conversion rates, and gained new customer insight. (more…)