While retailers are experimenting with new technologies in their mobile marketing campaigns, there is one major thing they’re lacking. And if you don’t have it, it might make or break your campaign. So what is the #1 thing you lack? (more…)
It’s a Saturday afternoon. I’m going to my favorite clothing retailer. As soon as I walk inside, I hear a beep. It’s a “Welcome Back, Kate!” in-app message. Curiously, I click the in-app message. Afterward, I’m redirected to the retailer’s mobile hybrid app. I see my loyalty points listed. In fact, I’ve already accumulated 250 points. Therefore, I’ve also leveled up a “Fashionista” status because I visited the store more than 3 times in November. Additionally, I opened the app more than 5 times and explored the new Fall arrivals both in their store and app. (more…)
Retailers are just starting to scratch the surface with the relation between in-store sales and location technology. Many retailers expect location-based technologies to reap fruitful profits by driving customer footfall traffic in-stores. But generally, it doesn’t live up to their expectations. So how can retailers drive footfall traffic back into stores and make loads of revenue with location technology?
I visited one of our customers, Copaco, and interviewed CEO Iwan Kuijpers about the company’s success.
1. What is Copaco on a high level?
The forefront of retail looks gloomy this year. Walmart announced their predicted earnings in 2017 will be a standstill . They’ve already closed 269 stores and laid off thousands of employees across the US. Even in the UK, “high street continued to suffer a difficult period this summer [showing] a year-on-year sales down 1.9 per cent.” 
In response to this crisis, retailers must react quickly with a solid omnichannel strategy. They must attract visitors back inside the stores. A resourceful way to attract visitors is by leveraging beacon technology aligned with your brand app.