Pirelli is the fifth largest tire manufacturer in the world with a presence in 160+ countries. Pirelli generates a whopping (€) 6B+ in revenue annually with 19 manufacturing sites and a network of around 10,000 distributors and resellers. With such a world-renowned brand image, Pirelli needed that impactful brand image translated through their mobile efforts. Therefore, they turned to MobileBridge to help them refine customer data, nurture customers as well as reinforce their brand image through the most important medium today, mobile. (more…)
While retailers are experimenting with new technologies in their mobile marketing campaigns, there is one major thing they’re lacking. And if you don’t have it, it might make or break your campaign. So what is the #1 thing you lack? (more…)
It’s a Saturday afternoon. I’m going to my favorite clothing retailer. As soon as I walk inside, I hear a beep. It’s a “Welcome Back, Kate!” in-app message. Curiously, I click the in-app message. Afterward, I’m redirected to the retailer’s mobile hybrid app. I see my loyalty points listed. In fact, I’ve already accumulated 250 points. Therefore, I’ve also leveled up a “Fashionista” status because I visited the store more than 3 times in November. Additionally, I opened the app more than 5 times and explored the new Fall arrivals both in their store and app. (more…)
Retailers are just starting to scratch the surface with the relation between in-store sales and location technology. Many retailers expect location-based technologies to reap fruitful profits by driving customer footfall traffic in-stores. But generally, it doesn’t live up to their expectations. So how can retailers drive footfall traffic back into stores and make loads of revenue with location technology?
I visited one of our customers, Copaco, and interviewed CEO Iwan Kuijpers about the company’s success.