Pirelli is the fifth largest tire manufacturer in the world with a presence in 160+ countries. Pirelli generates a whopping (€) 6B+ in revenue annually with 19 manufacturing sites and a network of around 10,000 distributors and resellers. With such a world-renowned brand image, Pirelli needed that impactful brand image translated through their mobile efforts. Therefore, they turned to MobileBridge to help them refine customer data, nurture customers as well as reinforce their brand image through the most important medium today, mobile. (more…)
In this blog series, I’ll uncover the power of personalized omnichannel experiences. Due to its expansive subject matter, I’ve broken it down into three parts. In part 1, I’ll explain how connecting your mobile data with your eCommerce or CRM data unlocks a full 360 view of your customers. This connection enables you to better engage your customers with ultra-personalization. (more…)
Ciao tutti! We are super excited to sponsor and attend DroidCon. DroidCon is a global developer conference series that takes place all over the world. It’s a network focusing on the best of Android. Designers, developers, UI/UX experts and marketers will meet in Turin, Italy 6-7 April 2017. (more…)
Retail has already reached the mobile tipping point. But like any technological transition, many businesses are still lagging behind. In order to profit from the mobile revolution, you have to first understand why mobile app users generate more value ($$$) than mobile browser (web) users.
2016 was an impressive year for mobile. We officially surpassed the mobile tipping point. It’s estimated that they’re over 2.1 billion smartphone users worldwide! Now, the bar is exceptionally high for 2017. One out of every 3 people will own a smartphone or mobile-connected device WORLDWIDE. That’s huge considering that just 10 years ago the first modern-day smartphone, the iPhone came out. (more…)