Retail has already reached the mobile tipping point. But like any technological transition, many businesses are still lagging behind. In order to profit from the mobile revolution, you have to first understand why mobile app users generate more value ($$$) than mobile browser (web) users.
2016 was an impressive year for mobile. We officially surpassed the mobile tipping point. It’s estimated that they’re over 2.1 billion smartphone users worldwide! Now, the bar is exceptionally high for 2017. One out of every 3 people will own a smartphone or mobile-connected device WORLDWIDE. That’s huge considering that just 10 years ago the first modern-day smartphone, the iPhone came out. (more…)
Ingram Micro is a renowned company that sells the future of mobility and next-generation technology. It’s the largest wholesale technology products distributor in the world with revenue of +40 billion USD and has over 20K employees. Recently acquired, its HQ still remains in Irvine, California. They have access to nearly 80 percent of the world’s IT spend in 170 plus countries. (more…)
“Progress Through Technology” is the company ethos for German-based leading luxury performance auto manufacturer, Audi. As the core belief that drives the development of every vehicle, it is also seen through their innovative marketing approach, including most recently their development of mobile applications to drive customer engagement. As a result, Audi has increased sales, drove higher conversion rates, and gained new customer insight. (more…)
The volume of information about mobile is just downright OVERWHELMING. It’s an expansive field with plenty of misinformation floating around. And if you do find factual information, it’s often fragmented and pieced into chunks, only revealing a few clues to the whole puzzle about mobile. Marketers and developers may practice a few disciplines such as mobile development, customer engagement, customer loyalty or user behavior when applied to apps, sites and the IoT, but one thing is for sure. Marketers are still barely skimming the surface when it comes to mobile.