Before marketers or app publishers can even think about their mobile engagement plan, they must facilitate a fantastic App Store Optimization (ASO) strategy. ASO is an expansive subject with a multitude of resources available online, but it can be downright overwhelming to keep up with the trends and research. ASO needs to be beyond keyword refinement and the usage of different app screenshots to split A/B test. That’s why we’re happy to welcome mobile marketing expert, Liza Knotko, from SplitMetrics, who’ll share her top 10 best practices in ASO split A/B testing. (more…)
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