Our Partner, Alex Sbardella, Consultancy Director at Red Ant, a retail SaaS company based in the UK, has kindly contributed a guest post to our blog. In his post, he breaks down the famous argument- What’s better, Mobile web or mobile apps? Find out which channel prevails and takes all. (more…)
It’s no surprise that mobile has influenced the change in consumer attitudes, buying/browsing/communication and way of life! Marketers are willing to master mobile, but they’ve had great difficulty in figuring out how to do so. Find out what we believe constitutes good mobile marketing.
Combating the notion that mobile retail is bound to fail, I’d like to counter argue. We’ve reached a MAJOR turning point for mobile retail and I’ll tell you exactly why. Mobile earned 44% of retailers’ online traffic, totaling 31% of sales in 2016 according to a mobile market research firm, App Annie. And there’s plenty more to mention. So to inspire my fellow retailers out there, here are some awesome things that are happening right now in mobile retail. (more…)
2017 will be the year of mobile engagement. But how far have we come? What are the significant trends in mobile technology that will turn our world upside down? Our Mobile Marketing Trends 2017 Report divulges opportunities for mobile success in the coming year.