MobileBridge CEO, Eyal Oster, Presents “The Mobile Mind Shift” at CMO Forum in London

MobileBridge CEO, Eyal Oster, Presents “The Mobile Mind Shift” at CMO Forum in London

CMOs from across industries met at GBI’s CMO Forum at the University of Oxford in London last week to share ideas and discuss challenges on “Brand Purpose – the Impact of Digital Transformation.” As a gold sponsor of the event, we were proud to have our CEO, Eyal Oster, present “The Mobile Mind Shift,” a presentation on how CMOs should bridge the gap between the offline and online worlds with customer experiences that matter.
(more…)

Part 3: Leveraging Mobile Data & Analytics for Omnichannel Experiences

Part 3: Leveraging Mobile Data & Analytics for Omnichannel Experiences

In this blog series, I’ll uncover the power of personalized omnichannel experiences. Due to its expansive subject matter, I’ve broken it down into three parts. I already went over part 2, how offering tailored mobile app content is crucial in your omnichannel success.  For part 3, I’ll explain how to leveraging mobile data & analytics that supports exceptional omnichannel experiences.  If businesses wish to succeed in the mobile revolution, they must manage and measure mobile data with the right metrics and processes. (more…)