In this blog series, I’ll uncover the power of personalized omnichannel experiences. Due to its expansive subject matter, I’ve broken it down into three parts. In part 1, I’ll explain how connecting your mobile data with your eCommerce or CRM data unlocks a full 360 view of your customers. This connection enables you to better engage your customers with ultra-personalization. (more…)
There are many unique characteristics of mobile marketing. One of which is geo-fencing. If you’re unfamiliar, here’s a list of 4 examples of mobile apps which I believe leverage fantastic geo-fencing. Have you ever been in a certain location and received a triggered notification relevant to that location? You might have experienced a geo-fenced app. (more…)
Retail has already reached the mobile tipping point. But like any technological transition, many businesses are still lagging behind. In order to profit from the mobile revolution, you have to first understand why mobile app users generate more value ($$$) than mobile browser (web) users.
We are proud to announce Trelleborg Printing Solutions has successfully implemented their global omnichannel marketing with MobileBridge. Alessandra Bungaro, Communications Manager at Trelleborg Printing Solutions, tells us the story. (more…)
While retailers are experimenting with new technologies in their mobile marketing campaigns, there is one major thing they’re lacking. And if you don’t have it, it might make or break your campaign. So what is the #1 thing you lack? (more…)