There are many unique characteristics of mobile marketing. One of which is geo-fencing. If you’re unfamiliar, here’s a list of 4 examples of mobile apps which I believe leverage fantastic geo-fencing. Have you ever been in a certain location and received a triggered notification relevant to that location? You might have experienced a geo-fenced app. (more…)
Retail has already reached the mobile tipping point. But like any technological transition, many businesses are still lagging behind. In order to profit from the mobile revolution, you have to first understand why mobile app users generate more value ($$$) than mobile browser (web) users.
We are proud to announce Trelleborg Printing Solutions has successfully implemented their global omnichannel marketing with MobileBridge. Alessandra Bungaro, Communications Manager at Trelleborg Printing Solutions, tells us the story. (more…)
While retailers are experimenting with new technologies in their mobile marketing campaigns, there is one major thing they’re lacking. And if you don’t have it, it might make or break your campaign. So what is the #1 thing you lack? (more…)
The holidays may be the biggest spending season of the year, but behind the scenes, retailers are stressed out like crazy! Fulfilling the bottom line is a given, but fulfilling customer demand is another obstacle. Because of ‘mobile mania’, the bar is set high. Customers expect their shopping experiences to be served on all devices and channels including mobile, desktop or in-store. They also want the best deals, the rewards, the surprises and the freebies this holiday season. Therefore, it’s imperative for retail marketers to execute a successful, yet also creative mobile holiday strategy. But where to begin? Fear not, you’re reading the right checklist. (more…)