4 Examples of Great Mobile Geo-Fencing

4 Examples of Great Mobile Geo-Fencing

There are many unique characteristics of mobile marketing. One of which is geo-fencing. If you’re unfamiliar, here’s a list of 4 examples of mobile apps which I believe leverage fantastic geo-fencing. Have you ever been in a certain location and received a triggered notification relevant to that location? You might have experienced a geo-fenced app.  (more…)

10 Things You Can’t Forget For Your Mobile Holiday Strategy

10 Things You Can’t Forget For Your Mobile Holiday Strategy

The holidays may be the biggest spending season of the year, but behind the scenes, retailers are stressed out like crazy! Fulfilling the bottom line is a given, but fulfilling customer demand is another obstacle. Because of ‘mobile mania’, the bar is set high. Customers expect their shopping experiences to be served on all devices and channels including mobile, desktop or in-store. They also want the best deals, the rewards, the surprises and the freebies this holiday season. Therefore, it’s imperative for retail marketers to execute a successful, yet also creative mobile holiday strategy. But where to begin? Fear not, you’re reading the right checklist. (more…)