How Mobile Couponing Gains Market Share from Competitors

How Mobile Couponing Gains Market Share from Competitors

Couponing for Quick Service Restaurant (QSR) isn’t anything new, but mobile couponing is still quite uncharted and unconventional. With so many consumers who expect convenience and deals right on the spot, the competition in fast food is absolutely insane. How does a QSR brand stand out from the crowded marketplace while still maintaining and ideally, growing market share? Look no further. If you’re concerned that adopting new technologies will sabotage traditional couponing methods, we’d like to explain the contrary. It’s not about substituting old couponing methods, but rather augmenting new mobile-first methods that’ll fulfill great omnichannel experiences. And with great omnichannel experiences, customers will stray away from your competitors for something seamless, more meaningful and more economically advantageous. Afterall, who doesn’t like an awesome deal on fast-food triggered straight to their phone? 
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MobileBridge CEO, Eyal Oster, Presents “The Mobile Mind Shift” at CMO Forum in London

MobileBridge CEO, Eyal Oster, Presents “The Mobile Mind Shift” at CMO Forum in London

CMOs from across industries met at GBI’s CMO Forum at the University of Oxford in London last week to share ideas and discuss challenges on “Brand Purpose – the Impact of Digital Transformation.” As a gold sponsor of the event, we were proud to have our CEO, Eyal Oster, present “The Mobile Mind Shift,” a presentation on how CMOs should bridge the gap between the offline and online worlds with customer experiences that matter.
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How Proximity Marketing Makes for a Better Mother’s Day

How Proximity Marketing Makes for a Better Mother’s Day

Mother’s Day is this Sunday. My question is not what you bought your Mom (hopefully something), but how you purchased that gift for this the special occasion. Apparently, only 24% of internet users said they used mobile for last year’s Mother’s Day shopping. However, this year, brands are looking for better solutions with beacons, geo-targeting and geofencing tactics. While these are exciting technologies to embrace, take into consideration these tips on what you need to know with proximity marketing. Then with the right implementation, you’ll provide the most personalized shopping experiences for customers. (more…)