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JUNE 21, 2016
Red Ant and MobileBridge Partner to Deliver Ground-breaking Connected Retail technology and Mobile Marketing Automation Solutions.
Amsterdam, The Netherlands – June 21, 2016: Red Ant, an award-winning connected retail technology company headquartered in London, has joined forces in a strategic partnership with MobileBridge, a technology leader in Mobile Marketing Automation.
With this powerful alliance, both Red Ant and MobileBridge share the same vision: the future of retail depends on empowering the most successful retailers to deliver a truly connected consumer experience. This can only be achieved through fully integrating online and in-store data to develop market-leading applications that deliver real benefits now and in the future.
According to international retail technology analysts RSR, 95% of retailers acknowledge that in-store and digital must be brought together for a continuous, seamless experience, and that this is key to driving sales.¹ Consequently, the influence of mobile on in-store sales continues to grow as Deloitte predicts that its value will hit £485 billion this year². Additionally, Flurry Analytics reports that shopping and lifestyle apps have shown 81% YoY growth.³ These are figures which retailers can’t afford to ignore if they want to deliver a cross-channel experience which engages the customer and overall if they want to profit from the mobile revolution.
Thus, MobileBridge and Red Ant’s collaboration is a very powerful mix as MobileBridge’s mobile marketing automation solution will deliver world-class mobile app experiences and at the same time, Red Ant’s expertise in combining industry-tested technology with cutting-edge innovation will deliver fully connected consumer experiences.
“This partnership with Red Ant is very exciting, while we have always shared the same vision, it’s finally time to roll up our sleeves and jointly deliver solutions which are truly state of the art. Building upon their great capabilities, knowledge and experience, Red Ant is a great match for us,” stated Eyal Oster, CEO of MobileBridge
Red Ant’s CEO Dan Mortimer says: “Partnering with MobileBridge will allow us to combine our expertise and experience to introduce next-generation connected retail to businesses that truly want to innovate and are ready to deliver exceptional customer experiences.”
1 RSR Benchmark Report 2015 ‘Commerce convergence – closing the gap between online and in-store’
About Red Ant – Connected store experiences for smarter retailers
Red Ant is an experience and technology partner for retailers, delivering smarter ways to drive innovation and engage customers through connected experiences. Founded in 1999, Red Ant has been part of the evolution of digital and consistently at the forefront of innovation:
– Delivering a seamless shopping experience
– Improving workforce productivity
– Solving technology challenges
Our RetailOS App Accelerators provide connected customer, commerce and knowledge capabilities for any device, all fully integrated with your existing systems and data. RetailOS apps combine pre-built integrations, cloud services, and best practice interfaces for customer, staff and self-service applications. Modular, branded and future-proof, our managed service delivers results quickly, scales with your business, and minimizes change.
RedConnect is the retail innovation platform for creating the next generation of connected customer experiences. The RedConnect technology stack combines over 100 pre-built integrations, streamlined API orchestration capabilities and easy-to- use visual specification and development tools, to offer smarter ways to collect data, integrate with legacy providers, and quickly build engaging user interfaces across any device.
MobileBridge is the leader in mobile app engagement and analytics. Our platform provides businesses the power to easily deliver compelling mobile experiences that lead to conversions. Through rich, interactive native assets, customers create dynamic, contextual mobile experiences for targeted segments. As a cloud platform, we easily integrate with all existing systems such as CRM, marketing automation, e-commerce or other to connect data to build true 360 views of your customers.
Real-time analytics provides insights into customer behavior and enables teams to make informed business decisions quickly. With offices in Boston, Amsterdam, and London, we help companies like Volkswagen, Pirelli, and Burger King elevate their mobile apps to engage users, build brand loyalty, and drive revenue. Learn more at www.mobilebridge.com, check out our blog, or follow us on LinkedIn or Twitter.
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