The volume of information about mobile is just downright OVERWHELMING. It’s an expansive field with plenty of misinformation floating around. And if you do find factual information, it’s often fragmented and pieced into chunks, only revealing a few clues to the whole puzzle about mobile. Marketers and developers may practice a few disciplines such as mobile development, customer engagement, customer loyalty or user behavior when applied to apps, sites and the IoT, but one thing is for sure. Marketers are still barely skimming the surface when it comes to mobile.
Executing a mobile strategy with an all-in-one, mobile engagement and analytics solution is the key to unlocking mobile growth. MobileBridge makes your job easier so that you can maximize your mobile return.
Here are 3 ways MobileBridge makes your job easier (and better).
1. Integrate and Synchronize Valuable Customer Data
Customer success, CRM specialists or online/digital marketers constantly need access to a wealth of customer data in order to back up campaigns or draw customer insight. MobileBridge integrates with Salesforce.com, Hybris, and Demandware among other key back-end systems. With the MobileBridge integration, your existing customer data is synchronized with new or acquired mobile customer data. As a result, the augmentation of both sets of data show the customer view as a whole and provides the marketer a holistic, 360 degree view.
Now, let’s put that theory into practice. For example, let’s say you sell shoes, both online and in retail stores. You have Hybris e-commerce data about a customer who bought a pair of brown boots online through your online shop. The customer also visited your stores and signed up for your loyalty program. Wouldn’t it be beneficial to see all that data from different touchpoints into one, single view of your customer?
With MobileBridge integration capabilities, you can. Connecting the dots throughout the customer journey is achieved through the integration and synchronization of rich customer data.
Therefore, the next step is all about what to do know that you have this integrated data and a single view of your customer.
2. Target Your Customer Better with Smart Segmentation
After gathering rich data about your customer, from different touchpoints, channels and systems, analyzing the customer data is next. What kind of patterns or trends stand out? What kind of groups or demographics need segmentation based on history or preferences?
With MobileBridge, marketers can segment data in a variety of ways. For example, you could filter women, ages 18-30, living in the greater Philadelphia area and who’ve visited your shop in the last month. You can also segment users based on what screens/pages they’ve viewed, if they’ve redeemed a coupon, how many loyalty points they’ve accumulated, how much time they’ve spent in your shop, mobile app or site. Segmenting the data is key in order for you to understand your customers and their behavior on all channels, anywhere at any given time.
Therefore, the next step is to engage customers know that you know who they are and their preferences.
3. Engage With Dynamic Customer Journeys
Engaging customers, through whatever channel, is best done with segmented, analyzed, pre-existing customer data. MobileBridge makes your job easier by enabling you to create workflows or in other words, designed customer journeys.
For example, let’s say you want to target those women, ages 18-30, in Philli area who visited your shop at least once this month. In order to see how many times customers visited, you might set up beacons in your stores as a means to do proximity marketing. You can now detect how many times customers have entered, exited or dwelled in a certain place inside the shop, depending on the settings you’ve configured in MobileBridge. You can even filter the specific dates when these women entered your shop.
Now, let’s say you want to engage those women who visited once or more with a new offer. Go to the workflow manager. In the first step, you learned how to segment who you want to target. Then, select what kind of engagement you’d like to trigger. Here’s where you select the beacon trigger option. You filter customers who’ve been entered the shop more than once. After that condition is set, you trigger the offer – could be an in-store coupon, “welcome back” in-app message, a scratchcard game, survey or so forth.
And that’s just the beginning of a customer journey. Creating the steps in the workflow are dynamic, personalized and precise depending on the rich customer data and targeted personas at hand.
If you’re interested in finding out how MobileBridge boosted engagement and conversion rates with proximity technology, download our case study below. Find out how our Dutch DIY retailer customer increased their mobile ROI with our solution and beacons.DOWNLOAD NOW