MobileBridge is happy to announce our partnership with GrowITApp, a Turin-based company and spin-off of software company Synesthesia – one of the few in Italy offering customized marketing and technology solutions to its customers for app promotion, user engagement, app store optimization (ASO) and app analytics.
The new partnership will allow GrowItApp to integrate marketing automation technologies with user engagement processes, in order to create a more fulfilling, customized and personalized user experience. Mobile marketing is rapidly growing and in the first quarter of 2016, over 17.2 billion apps were downloaded worldwide, 8 percent more than in the same period of the previous year.
The exponential growth in downloads brings a growing number of applications that are abandoned immediately after the first use. A recent survey from eMarketer has shown how 30 days after download, the retention rate fell from 42 percent in June 2015 to 37 percent in June 2016.
“In the current scenario,” commented Synesthesia CEO Francesco Ronchi, “it’s obvious how app engagement takes on a central role in mobile marketing strategies. We are confident that this new partnership will allow us to be more competitive in offering our customers a better service with enhanced technology to address the current needs of the mobile market”.
GrowItApp is an Italian digital agency with a Mobile First approach. Its mission is to help companies to succeed in mobile market thanks to a team of experts dedicated to finding the best marketing and technology solutions for APP STORE OPTIMIZATION, APP PROMOTION, USER ENGAGEMENT and all that serves to ANALYSE AND INCREASE THE ROI of Mobile Apps. Growitapp is based in Turin (IT) and is a part of Synesthesia Srl. www.growitapp.com