Ingram Micro is a renowned company that sells the future of mobility and next-generation technology. It’s the largest wholesale technology products distributor in the world with revenue of +40 billion USD and has over 20K employees. Recently acquired, its HQ still remains in Irvine, California. They have access to nearly 80 percent of the world’s IT spend in 170 plus countries.
Improve the Event Experience for Manufacturers and Resellers
Ingram Micro hosts an array of worldwide technology conferences and exhibitions for manufacturers and resellers. However, Ingram Micro wanted to take a new approach in their events. They wanted to engage their attendees and better manage attendee data acquired throughout the event. Instead of doing traditional email marketing for pre- and post-show campaigns, Ingram Micro needed an innovative approach that leveraged mobile.
Ingram Micro Event App Powered by MobileBridge
Ingram Micro created a mobile app for their largest annual exhibition targeting manufacturers and resellers. Their new app was launched with the MobileBridge platform and created an all-in-one mobile-first approach. They leveraged many mobile marketing techniques including indoor proximity marketing with ibeacons, QR codes to scan promotional materials and get access to additional information, and real-time analytics to gather attendee data and evaluate user behavior, preferences and engagement history.
As a result, Ingram successfully demonstrated that a mobile-first approach increased their overall commercial value to the exhibitors. With over 160 beacons placed throughout the venue, real-time analytics showed user behavior via booth traffic, including dwell time in certain booths and exit/entrance foot traffic patterns. Ingram Micro’s customer success and marketing teams could witness where and how long the attendees interacted via the BlueTooth ibeacon. Further, the Ingram Micro team set up location-triggers in MobileBridge which included mobile-wallet offers based on location, QR barcodes to scan for in-app coupons, and booth-specific offers.
As another means to engage, marketers triggered in-app messages about public transport, booth information, check-in desk and other event logistics. Overall, MobileBridge’s real-time analytics showed attendee profile information, footfall location-behavior with ibeacon technology, in-app behavior, commercial history with QR codes and much more.