Right time, right place

The MobileBridge platform identifies the best moment and right location for interacting with each of your customers individually, to optimise their engagement. The “right time” is different for everyone so we optimise customer engagements based on a wide range of data from both online and offline sources, to be as accurate and timely as possible. This helps you to establish lasting relationships with your customers by enriching their customer experience. For you as a marketer the benefit will be a significantly better integration between online and offline worlds.

Realtime Targeting

Targeting users in realtime is a key element of the MobileBridge platform. This relies upon smart and comprehensive use of data, including:

Knowing where your customers are makes all the difference when targeting in realtime. Our proximity marketing means you communicate with your customers based on their location at any given time.

  • Coordinates
  • Moving from A to B
  • Indoor / outdoor

We draw user attributes from your very own CRM and e-commerce systems and combine that with MobileBridge data to help you create the most valid profiles of your customers.

  • Approved customer data
  • Customer preferences
  • Behavioural data
  • Social media data
  • Custom attributes

What the weather is doing can make all the difference in successful realtime targeting.

  • Temperature (change, trend) – a hot day makes a 50% off a cold drink offer more compelling
  • Situation (sunny, rainy, etc.) – if it is raining, you can target customers with wet weather promotions in that location

Some people will engage at lunchtime, others after work. The right time is at the heart of identifying the Mobile Moment and building on that with further engagement.

  • Timezone – Targeting a customer at night because they are in a different timezone to usual, is a sure way to stop engagement
  • Season – Hot drinks offers won’t hit the spot in the height of summer, so taking into account seasonality is integral to success

Engagement

The MobileBridge platform drives genuine two-way engagement between you and your customers. This is achieved via a combination of compelling content, delivered via the right message and interaction that rewards customers for their engagement.

Some of your customers are more likely to engage via in-app notifications, others prefer email. We cover all ways of messaging and always use the one most suited to get each customer engaging with you.

  • Rich content / Push services
  • In-app notifications
  • Email

What gets one person to interact, can make another person put their phone away, so the content we share is carefully selected to capture their attention. The MobileBridge platform uses a variety of content to really drive engagement, including:

  • Videos
  • 360 ° Product spins
  • Banners
  • Carousels

The MobileBridge platform has a large variety of tools that enables you to build a series of interactions that is fun & worthwhile for your customers and enables you to learn more about each of them. You can choose for instance:

  • Loyalty awards
  • Touch Beacons
  • Games such as Roulette & Jackpot

Asking a question is the best way to get an answer. So we use a number of Q and A tools all designed to get your customers involved and giving you the option to use progressive profiling in the process.

  • Profile forms
  • Surveys
  • Polls

If a customer takes the time to engage with your brand, rewarding them is a logical way of ensuring they do so again. We offer powerful incentives for people to maintain and build a relationship with you, such as:

  • Coupons & Vouchers
  • Dynamically Priced Offers
  • Rewards
  • Gamification

Compose detailed workflows

Because we offer you so many more ways to engage with your customers, there are far more possibilities within each workflow and a much higher chance of conversion. The ability to create visual workflows to tailor each customers specific journey is an integral part of the MobileBridge platform. We allow the quick and easy creation of complex and unique app user journeys to reach the desired results.

Analyse and Optimise

The MobileBridge Analytics Dashboard allows you to analyse your customer data in the way that best suits your own needs. KPI’s can relate to almost any element of the campaign. Data you’ll be able to analyse includes: the effectiveness of each of the actual interactions, loyalty data, social media data and much more. The dashboard is accessible via web-based interfaces, iOS and Android Apps and API’s.

External System Integration

Smart use of data is what makes MobileBridge so powerful. Our platform
is compatible with all
major CRM systems and
e-commerce platforms.

It integrates easily with the systems you are already using and we do not just extract, we also enrich your legacy systems with data provided by our platform.

This way we ensure all your marketing programmes are constantly improving, customer relationships are deepened, and revenues successfully impacted.

Request a demo and start connecting with your customers

Mobilebridge introduces new technology that anticipates the real-time mood and situation of each customer. By combining our technology with offline store experiences your customer journey will be improved and you’ll be able to take advantage of a true seamlessly integrated omni-channel experience.