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MAY 31, 2016
Verndale and MobileBridge Join Forces to Deliver Groundbreaking Customer Experiences and Mobile Marketing Automation Solutions.
Boston, MA – MAY 31, 2016: Verndale, the global Marketing Technology Agency that is pioneering the way people and brands connect, has joined forces in a strategic partnership with MobileBridge, a technology leader in Mobile Marketing Automation.
With this powerful alliance, both Verndale and MobileBridge share the same vision: Driving contextual and engaging mobile customer experiences is an absolutely fundamental and integral part of building a viable framework for customers to accelerate their omnichannel visions and sustain cohesive and personalized experiences.
Companies which realize that native or hybrid mobile apps must no longer be a passive, separate silo will stand a greater chance of fulfilling new customer demands. In a reality where customers expect their favorite brands to have all channels readily available with the best customer/user experiences, brands must extend their marketing far beyond a responsive-designed website, personalized eCommerce site, or mobile-friendly website. An omnichannel strategy must include engaging and meaningful mobile apps, which according to ComScore, consumers spend 90% of their digital time on apps.
The value of building a strong and cohesive omnichannel strategy reaps lucrative ROI. According to a recent study conducted by the Aberdeen Group, companies with omnichannel customer engagement strategies retain on average 89% of their customers, compared to 33% for companies with weak omnichannel customer engagement.
“This partnership with Verndale is very exciting, while we have always shared the same vision, it’s finally time to roll up our sleeves and jointly deliver solutions which are truly state of the art. Building upon their great capabilities, knowledge and experience, Verndale is a great match for us,” comments Eyal Oster, CEO of MobileBridge.
“For our clients who seek high-touch relationships with their mobile-empowered customers, MobileBridge is a viable solution for delivering a best in class mobile experience. This partnership is exciting for us as it allows our clients to get more value from Verndale’s experience in omnichannel strategy and technology execution that is empowered by MobileBridge’s excellence in mobile marketing automation,” says Sean Rusinko, SVP of Strategy, Verndale.
Thus, MobileBridge and Verndale’s collaboration is a very powerful mix. MobileBridge’s mobile marketing automation solution and Verndale’s omnichannel strategy expertise will deliver world-class mobile app experiences and at the same time, mobile app development, mobile optimized sites and overall digital strategy will deliver brands the right tools, processes and technologies they need in order to fulfill the new demands of the modern consumer.
Verndale is the Marketing Technology Agency that brands call when they want to connect with their customers in a more meaningful way. It designs, builds and evolves digital experiences that mid-sized and Fortune 500 companies use to bring their products and services to life for their always-on customers. Offering unparalleled strategy, experience design, technology and post-launch managed services, Verndale works across departments and platforms to create and sustain cohesive experiences that both marketing and technology leaders love. One of the largest independent agencies in the industry, Verndale is headquartered in Boston with five additional offices across the U.S. For more information, visit www.verndale.com.
MobileBridge is the leader in mobile app engagement and analytics. Our platform provides businesses the power to easily deliver compelling mobile experiences that lead to conversions. Through rich, interactive native assets, customers create dynamic, contextual mobile experiences for targeted segments. As a cloud platform, we easily integrate with all existing systems such as CRM, marketing automation, e-commerce or other to connect data to build true 360 views of your customers.
Real-time analytics provides insights into customer behavior and enables teams to make informed business decisions quickly. With offices in Boston, Amsterdam, and London, we help companies like Volkswagen, Pirelli, and Burger King elevate their mobile apps to engage users, build brand loyalty, and drive revenue. Learn more at www.mobilebridge.com, check out our blog, or follow us on LinkedIn or Twitter.
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