August 24, 2018  •   Momentum Partners

Yellow Capital Fund I participates in Momentum Protocol, Alexis Sirkia becomes Chairman of the Advisory Board.

Momentum Protocol Partnerships

Yellow Capital Fund I (Blockchain Fund) Participates in Momentum Protocol, Alexis Sirkia (Chairman & MD) Becomes Chairman Of The Advisory Board.

For Immediate Release

24 August 2018


  • Yellow Capital Fund I announces participation in Momentum Protocol
  • Alexis Sirkia, Chairman & MD of Yellow Capital and Co-founder of GSR becomes Chairman of Momentum Protocol’s Advisory Board.


Momentum Protocol announces its collaboration with Yellow Capital Fund I to continue growing its blockchain based loyalty and reward program infrastructure.

Zug, Switzerland August, 2018Momentum Protocol the Blockchain based loyalty and rewards eco-system, announces the coming onboard of  Yellow Capital. In addition to the above, Yellow Capital Chairman & MD and Co-founder of GSR, Alexis Sirkia will become Chairman of Momentum’s Board of Advisors.

Momentum Protocol (Zug, Switzerland) is set to revolutionize the customer loyalty and rewards market by setting a global standard for launching loyalty points based on the Blockchain. The Momentum Protocol will be used by brands to issue their own privately branded loyalty and reward points programs, allowing companies to have an unprecedented level of customer engagement, efficiency, liquidity and value.

As more companies migrate their reward programs onto the Blockchain for improved performance and higher customer satisfaction, they face serious challenges and problems due to the lack of standards and compatibility, high complexity, lack of blockchain knowledge, point interoperability and high risks of failure due to performance, security issues and the nascent Blockchain industry.

Alexis Sirkia is co-founder of GSR, one of the most respected crypto market makers and Chairman & MD of Yellow Capital, actively involved in various Blockchain initiatives. As the Chairman of the Advisory Board, Alexis will advise on various aspects of Momentum’s business including token and business model, product and marketing.

“We are very excited to have Yellow on board. Alexis and his team make a fantastic addition to Momentum, bringing incredible knowledge and experience in token economics and the Blockchain ecosystem.” says Eyal Oster, President of Momentum. “We look forward to cooperating and making the Momentum Protocol the new global standard, getting ahead of the outdated model of traditional loyalty programs and bringing Blockchain to mainstream adoption”.

“I believe in the Momentum Protocol because it is one of the very few existing projects that can drive mainstream usage of Blockchain. Momentum adds value for both retail consumers and the brands they buy from. It’s an infrastructure which delivers business impact from day one. It strongly increases the benefits of existing points and rewards programs while reducing complexity, risk and cost of new ones.” said Alexis Sirkia. “Blockchain is a very promising technology but like the invention of the engine, it would have never gone mainstream if it was not used for applications such as cars or airplanes which add value to the lives of people. As the Chairman of Momentum’s Advisory Board, and with the Yellow Capital team we will help drive large-scale adoption of the Momentum Protocol”.

About Momentum

The Momentum Protocol offers a worldwide standard infrastructure for loyalty and reward tokens which can be rolled out by brands on the Blockchain with great speed and ease.

Momentum drives liquidity which ensures the highest valued reward programs for the brands and their end consumers. The protocol offers connectors to a loyalty and marketing application middleware plus a 3rd party plugin eco-system and a full API stack.

About Yellow Capital Blockchain Fund I

Yellow advises, invests and incubates Blockchain projects. Yellow helps on the tokenization, legal, marketing, ICO and token sales. The company is a private venture capital fund and functions as an incubator, accelerator and advisor.

Alexis Sirkia has held key roles in numerous successful internet companies in the retail and services sector. As a project engineer Alexis began his career in the defense and avionics sector. Later he ran IT operations and security for the Ariane 5 Rocket Launch Base at the European Space Center (CSG).

Alexis Sirkia also co-founded GSR who have led the field in providing liquidity solutions for complex digital assets to dozens of customers since 2013. GSR’s clients include some the the biggest token issuers, exchanges and major private players.


Read more about Momentum on our website!


Momentum-Updates-Alexis Sirkia